Databasemarketing
The agricultural sector is in a constant state of change. Numbers of companies continue to fall. Smaller companies are scaling up. Database marketing allows you to keep apace with market dynamics. You can collect and exploit information about your customers and prospects to communicate effectively. However, keeping a database up-to-date is time-consuming work.
General information
AgriDirect collects huge amounts of information from all the agricultural businesses in its database on an annual basis. For example:
- Region
- Type of activity
- Cultivation and crop details
- Size of the company
- Age
- Any plans for succession
- Any plans for expansion
- Any plans to cease operating
- Mechanization
This information enables you to identify specific target groups for your marketing campaigns. However, this kind of general information is freely available - so your competitors have the same level of access.
Unique information
AgriDirect can also collect certain types of information for your exclusive use. Giving you unique details which can be used to create a marketing approach explicitly aimed at the needs of individual farmers and growers. This unique information includes:
- the supplier(s) of certain products/services
- supplier related demands/requirements
- product/service related demands/requirements
- membership details (study groups, crop committees, grower's associations etc.)
