Frequently Asked Questions about AgriDirect's services

When you buy a database you become the owner of the information it contains and you have unlimited usage of it. When you hire information, you can only use it once. You do not own the information.

When we match information you send us your database (this may be based on postcode or house number). First we check your database for completeness. Then we link it to the AgriDirect database via a unique key. Any new and/or modified information is added to your existing database, which is then returned to you.

Lead generation is a systematic method used to generate leads from the market.

With lead generation interesting prospective addresses are collected. In the follow up system we follow up these leads up to the point when an appointment or purchase is made or a negative response is received.

The entire process, from the initial script to supplying the final details, is one of continual communication between yourself and AgriDirect. The script or any planning details can be changed at any moment during this process. In fact, your participation is essential: you are the expert concerning your own products or services!

Market research is an excellent tool to help guide the strategic and tactical strategy of any company. Combined with database marketing the results obtained from market research can be translated into one to one communication.

This depends on the extent and objective of the research. The time scale is decided by mutual agreement.

In order to update and increase the scope of the address databases, AgriDirect regularly carries out market scans in certain, defined agricultural sectors. This involves interviewing all the companies in the sector concerned by telephone. You can add your own questions to the basic questionnaire and extract specific information from the market.

It is entirely up to you to decide the kind of information you want from a market scan. We agree the questions with you before they are placed on the final questionnaire.